Nathan and Zoe are a husband and wife team who own Nathan and Zoe Photography, a fine art wedding photography business based in the United States. In a recent interview on Photographers Coffee Morning, they shared how they got started in the industry and how they have managed to achieve such incredible success in a relatively short amount of time.

STARTING THE BUSINESS

Nathan and Zoe both graduated from college, but Nathan was initially pursuing a career in aerospace engineering. However, after their son was born, they realized that they wanted to spend more time together as a family and decided to start a photography business.

Zoe had started photography as a hobby while they were dating, and after their son was born, they started doing it together as a hobby. They quickly realized that they loved it and wanted to make it into a full-time business. They posted a few Facebook ads saying that they offered wedding photography and quickly booked six weddings in two weeks.

Their first wedding was only a few days after they booked it, and they didn't even own a flash at the time. They quickly bought two speed lights and practiced with them in Nathan's mom's driveway until they felt confident enough to shoot the wedding. They bounced the flash off the white tent at the reception, and the results turned out great. This was just the beginning of their journey.

Building the Business

Nathan and Zoe continued to book more weddings and gradually increased their prices. They now charge around $6,000 for a wedding collection, and their clients typically spend about that much. They only book about 15-16 weddings a year, but they manage to double their income every year. They have been able to do this by focusing on weddings and by attracting clients who value their work and are willing to pay for it.

They have also been able to build a strong network of wedding vendors who refer them to their clients. They attend wedding shows and other events to build relationships with new vendors and stay in touch with existing ones.

FINDING SUCCESS

Nathan and Zoe have found success as fine art wedding photographers because they are passionate about what they do and because they prioritize their family and their work-life balance. They love spending time together and want to help other couples build strong relationships too.

Their approach is simple: they focus on weddings, build relationships with vendors, and deliver high-quality work that their clients love. They don't try to be all things to all people, and they don't compromise on their values or their vision.

Their story is a testament to the power of hard work, determination, and following your passion. Nathan and Zoe took a chance on their photography business, and it has paid off in spades. They have built a successful business that has allowed them to spend more time together as a family and to do work that they love.

If you are thinking about starting a photography business or are looking to take your existing business to the next level, Nathan and Zoe's story is an inspiration. They have shown that with hard work and determination, it is possible to build a thriving business that aligns with your personal and professional goals.

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